Hebe Homegrown

We are so proud to house so many beautiful home grown brands at Hebe. All designed and made right here in little ol' New Zealand. We have put together a list of those brands below with a little bit about them.

Since its inception in 1993, Ricochet has been known for its signature blend of directional tailoring, deconstructed silhouettes, and sporty casual wear. HQ based in Auckland, NZ with stores in Auckland and Wellington. Made in NZ.


Twenty Seven Names is homage to the list of 27 people who helped to get their label off the ground. Proudly made in New Zealand since its inception, the brand’s values lie in a commitment to sustainability, ethical production and supporting local industry. TSN is based in Wellington under the direction of Anjali and Rachel.


George & Edi (G&E) are artisanal, small batch producers, creating a range of perfumed goods for your home and body. From their studio based in the beautiful resort town, Lake Wanaka, New Zealand.


Founded in New Zealand in the 1980’s Standard Issue’s passion for producing the very best, timeless and enduring knitwear remains unchanged today. 100% of their collection is crafted with care in their Auckland workroom where sustainable design is at the heart of everything they do.


Backing the new NZ fashion industry is a core value at CC, meaning they support local fabric and trimmings suppliers, and every ready to wear garment has been made by a talented NZ local. Caitlin only creates small, exclusive runs, and the majority of fabrics selected are composed of natural fibres.


Widdess is made with care in their workroom in Auckland New Zealand. Natural fibres and small production runs has always been their focus since their beginning in 1996 with their first store in Auckland, and continuing to this day.


My Boyfriends Back is Hebe’s self designed and NZ made label. Originally run by Dani before the days of Hebe, MBB has moved from nationwide wholesale to a Hebe exclusive, comprising of thoughtful, edgy designs that fill a gap for the store. Made in Auckland.


Millie is a small New Zealand made label that has developed from a genuine love for making good quality clothing to last for years to come. Everything is predominantly made to order and all designed, created and sewn, wrapped and posted by Millie Askew in her home studio based in the Wairarapa.


NZ designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Her background in graphic design is evident in her eye for colour and form as all designs originate from her own photography.